The Consumer’s Guide to Homeopathy
Product DescriptionA complete guide to homeopathic medicine details the principles of this powerful healing approach, explaining how to use trigger the body’s own self-healing abilities, discussing...
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Product DescriptionNow available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship...
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Product DescriptionInterested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You’ll...
View ArticleUnSelling: Sell Less … To Win More
Product DescriptionThe more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. The more you sell, the more you tend to look...
View ArticleSocial Communication in Advertising: Consumption in the Mediated Marketplace
Product DescriptionNow available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most...
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Product DescriptionGood management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve...
View ArticlePublic Relations Writing: Form & Style
Product DescriptionPUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the...
View ArticleConsumer Insights 2.0 How Smart Companies Apply Customer Knowledge to the...
Product DescriptionConsumer goods companies need more than just market research to make good strategic decisions. That’s why many of them have created departments of consumer insights. Dona Vitale...
View ArticleThe Public Relations Strategic Toolkit: An Essential Guide to Successful...
Product DescriptionThe Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development...
View ArticleUsing Research in Public Relations: Applications to Program Management
Product DescriptionA reader-friendly guide to research methods used in public relations…. More >> Using Research in Public Relations: Applications to Program Management
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